After years of helping companies of all different sizes with their digital marketing efforts I came to the realization that most are confused... and can you blame them? There's so much noise and clutter out there when it comes to digital marketing. Do you spend money on SEO, Adwords, Facebook, Twitter, LinkedIn, Pinterest and the list goes on and on. What works, what doesn't work?
Well, instead of focusing on the platform or tool the key to success is actually knowing the fundamentals. In order to help create more clarity around the topic of generating more leads online I created this formula:
Targeted traffic can include anything like SEO, SEM, Facebook ads, etc. It really doesn't matter where it comes from, the point is that it must be targeted. Not all traffic is created equal... you can throw up a banner ad (display ads) and get a lot of visits to your website that won't turn into any leads. Or you can get a lot of "likes" on Facebook that won't translate into leads either. The key to traffic is making sure it is relevant and targeted. For example, someone searching for "pay per lead companies" would be the perfect audience for this website. Even if the website isn't that well designed, as long as the messaging is relevant to the user then the conversions will be high.
Which brings us to the second part of the success formula: Conversions. High conversions are a result of targeted traffic "landing" on a page that is relevant to them. The headline and overall content of the page must match what the user is looking for. You can't expect a user to click through your website to find what they are looking for. That is why it is important you build relevant landing pages around certain topics on your website. If you are a roofing company then you should have a landing page for "residential roofing" and one for "commercial roofing". That way you are making it easy for the user to immediately find what they are looking for.
If you get targeted traffic and setup proper landing pages then you will covert that traffic into leads. And once you get more leads you will need a lead management tool to manage them. There is no point spending a ton of money on generating leads without having a tool that helps you organize the leads and setup automated marketing. We offer our customers a tool called www.ClickHook.io - it is the world's simplest lead management tool. We integrate this tool with the forms on the website so that the lead is real-time and then we set up automated email marketing to increase conversions.
There you have it! Now you can cut through all noise and clutter and use this success formula as you begin down the road of digital marketing. I can guarantee you that if you adhere to these basic principles you will find success.